Category Archives: Criticizing the critics.

Posts in this category will examine statements about fragrances made by all manner of reviewers/critics/”experts.”

A review of reviews: Les Heures de Cartier: L’Heure Perdue XI Cartier (2015).

Les Heures de Cartier: L'Heure Perdue XI Cartier for women and men

This fragrance was one of two in the free preview of the 2018 edition of “Perfumes: The Guide” to receive a 5 star rating (from Luca Turin), and since I probably enjoy fragrances with a noticeable vanilla note as much as anyone, I thought this is one I needed to write about, though buying a bottle is a different matter (Cartier web site price is $275; on ebay I saw one for $179, both 75 ml).  And with this one, you don’t get a list of notes, but instead (on the Cartier site and elsewhere):

…powdered with HELIOTROPIN elegance, from someone else’s desire? Voluptuous and intimate MUSCENONE like the scent of knowledge. Perhaps because everything is ruled by science, so clever in posing as natural when in fact it is a feat of alchemy, exploring the artificial through a precipitate of large synthetic molecules, particularly VANILLIN. This aldehyde with sensual aromas and a silky aura floating over the 11th hour, the lost and progressive hour, demystifying the conventional idea that beauty is only worthwhile if it is NATURAL.

First I want to address Luca Turin’s review.  As you might expect, it was composed by a perfumer he has high regard for (Mathilde Laurent), and was recommended to sample by a reader of LT’s blog.  This person used evocative language when describing it, including “most evocative” and, “like a memory you can’t quite place, but are certain to have lived.”  How could such a scent not be magnificent (sarcasm alert!)?  LT tells us that it’s “heaven-scent and disquieting in equal parts,” and this reminds me of his review of Bvlgari Black (I liked the idea of BB, but found it just a bit too simplistic).  We are told it has an oriental drydown featuring vanilla, labdanum, and praline.  He says the praline is fresh, but I’ve never encountered such a thing; perhaps he means that some of the top notes persist, such as what he claims is grapefruit.

Now this is a fragrance I wouldn’t mind sampling; I might think it’s worth buying (if the price ever comes way down) or I might dislike it (heliotrope notes are not my favorite unless they are subordinate).  However, let’s take a look at the Fragrantica reviews, beginning with a negative one:

L’Heure Perdue opens both acidic and vanillic and a bit cardboardy musty. The scent alters between sour and cardboardy vanilla…  Not my thing, had to scrub it off due to the acidic notes underneath.

The review of another could be positive, if you like the smell of Dove soap:

This smells a bit like Dove soap. If you’ve been dying for the perfume version of this classic, give it a sniff.

One that is positive actually doesn’t begin with a description that sounds all that laudatory:

Generally, I can’t stand anything that smells too heavily of vanilla. But while L’Heure Perdue does smell sweet and vanillic, it also smells really weird. Like glue or rubber. But powdery. The parts are familiar, but they’ve been reconfigured in totally new ways…

Now to be fair the idea behind it seems to have been to use synthetics to create an “abstract” but not “synthetic” or “chemical” fragrance.  The problem there is that some are very sensitive to certain aroma chemicals, and so I would like the company to disclose if particular ones were used in large amounts (I’m not going to hold my breath on that happening, as you might guess).  But LT compares it to Jicky and Habit Rouge!  It sounds to me like it could be similar, in terms of the general idea, to Reveal by CK (the “feminine”), where there’s something familiar (vanilla and sandalwood) with something odd added (a marine type note, clearly an aroma chemical or chemials).  Spending more time/effort and money on such a composition might indeed result in something quite interesting, though I think for me if there are some strong aroma chemical elements to it (which seems to be the case) it might be an unpleasant experience.

This is also an example of the “disconnect” between people like LT and myself. From what he has written, it doesn’t seem like he will wear this scent at least a few times a year, if he ever wears it again, but he probably got at least a free sample of it.  If this scent was priced lower, I would likely try to swap for a bottle, and if that didn’t work out, I’d wait for it to get to that point where it was at its lowest and buy one.  But given the pricing, I might never be able to acquire a bottle reasonably, and so I would not be interested in sampling, because I already have so many vanillic fragrances I can’t imagine thinking that I “need” another, even if it is different.  The reviews do not sound good to me.  I’m not a fan of “oddball” fragrances, and I’ve already got a few of those, such as Perry Ellis for Men (2008), which lists notes of, “grapefruit, woody accords, resins, iris root, leather and musk.”  The drydown, however, features an ambery/vanillic element along with some sort of marine type chemical (reviewers have called it blood-like or copper-ish, as in an old penny).  It cost me about $8 for a nearly full 100 ml bottle.

Is L’Heure Perdue XI better than this Perry Ellis scent?  That’s where I have major problems with fragrance reviews.  Does anyone doubt that LT would say yes?  But to me what matters is whether I find the drydown to be pleasant (assuming they all have at least decent strength).  If I like both, and they aren’t similar to something I’ve already got, then I’ll try to obtain a bottle in what I consider a reasonable way.  If I could only buy the PE scent for around $12 or more I would not own it now.  I simply have too many at this point to place much emotional (or other) investment in any one.  If offered enough money (within reason, though) I don’t think I’d have a problem selling any or a bunch of my bottles.  By contrast, some people (apparently LT), sample a fragrance, find it to be “artistic” and then talk about how great it is, but do they wear it on any kind of regular basis?  I think we are back to my old post about the “niche sampler” phenomenon, which I believe I observed on Basenotes.  That involved people doing a lot of sampling of less common, more expensive scents, talking about how great they were, but over time a bitter tone to their reviews emerged, along with claims about the “death” of the “art of perfumery.”  My question to them would be, since you’ve claimed to enjoy so many fragrances in past reviews, why don’t you just wear them and stop sampling/complaining?  Clearly, they were not thinking about or using these olfactory concoctions the way I do, nor in a way I suspect most people do!







Filed under Criticizing the critics.

Should a guy get insensate if sprayed with a “feminine” scent ?

Image result for charlie chaplin modern times

I’ve found it interesting how some “veteran” members of Basenotes seem to think there is a sharp “gender line” with these olfactory concoctions and that the friendly people in control of multinational corporation X, Y, or Z know exactly where that line is drawn! Some others, such as Luca Turin, argue that these gender distinctions mostly involve top notes. And of course, most aficionados know that if you toss in a lavender note that is quite noticeable, you can turn a “feminine” into a “masculine,” especially these days, with so many super-sweet “masculine” scents on the market. I have come to conclude that while such generalizations are interesting to ponder on an abstract level, these aren’t all that useful in practice.

Instead, I prefer to think about actual scents, and one that immediately comes to mind is the 1993 release, Insense, by Givenchy (I’ve only worn the original formulation, I believe on three occasions separated by more than a month) . Turin and others seem to think this was too “daring” for its time, but is it less daring today? And is it daring in terms of the actual smell or the marketing? After all, plenty of aficionados will buy a “feminine” scent with a strong leather note, such as Cabochard, for instance. Another notion is that a “masculine floral” is highly problematic, though plenty of aficionados seem quite positive about Amouage’s Lyric Man. Is it the case that if a scent is clothed in the garment of “niche” it’s acceptable to be “floral?”

I could not understand the appeal of Insense. The florals are strong and sharp, as is a fruity/citrusy quality, which I don’t enjoy either. After that it slowly dissipates over time, with a resinous quality becoming more and more obvious, though it never distinguishes itself. lists thse notes for it:

Top notes are aldehydes, black currant, lavender, mandarin orange, bergamot, lemon and basil; middle notes are magnolia, lily-of-the-valley and iris; base note is fir.

The reviews for it on Fragrantica are quite interesting. Few mention the “feminine” element, at least one person calls it “delicous” (this is the opposite of delicious to me!), and most talk in abstract terms. This one is interesting:

Top notes are horrible. Acrid. But after 10 minutes, it transform into a floral for men. Strong sillage, longevity is also good (around 5 hours). I was actually imagined I was taking a nap under a shady tree beyond the yellow meadow field…

What is a “floral for men?” Is it that there is a fir/resinous quality that is a bit stronger than it might be in a similar, yet “feminine” scent? If so, that is strong evidence for the claim that these notions are entirely due to “cultural conditioning” (including marketing efforts). In any case, fifteen years later David Yurman’s first scent is released, with these notes:

…mandarin, and fresh green notes of black currant leaf and petals, followed by floral notes of peony, water lily, rose otto, patchouli, exotic woods and musk.

To me, though the compositions are not the same, the underlying idea is. That is, you get the fruity quality that is not especially “feminine” and the sharp florals, though these are not as sharp in Yurman (which is an improvement, IMO)., to begin the proceedings. Then over time a base that is at least “unisex” comes forward. In Yurman, this is a woody/oudy and somewhat chemical-smelling accord. Yurman has more of a watery than fruity texture at first, but what I dislike in both is the strength of the lily-of-the-valley type notes. Also, if I want that fir/resinous quality, I can opt for vintage Ferre for Men or Nino Cerruti’s 1979 “masculine” offering without having to deal with strong florals (I generally like florals as supporting notes or to counterbalance another strong note or accord).

In Yurman, the florals eventually are balanced by the woody/oudy element, but I can’t say I enjoy this combination all that much. It’s interesting, but not all that enjoyable to me. However, I do look forward to wearing the Yurman scent again, when I think I am really in the mood for it. I don’t intend to wear Insense again (I have a small decant right now), but since my preferences have changed multiple times, I’ll keep an open mind. There are quite a few reviews of Yurman at Fragrantica, but other than mine, I’m not sure if any others were written by men! And this is just one “feminine” scent that I happen to come across at a big discout – I have no idea how many others might be similar, at least in some significant way, to Insense! In other cases, I have found some scents one might consider clearly “feminine,” such as the 2010 Mariah Carey release, Lollipop Splash Vision of Love, to be more “masculine” than Insense. Here are the notes for that one:

Top Notes: juicy mandarin, coconut and star neroli. Heart: French macaroon, purple jasmine and white peach. Base: sandalwood, vanilla infusion and creme de musk.

I’m not sure if I’d wear any of these in public, but that’s simply because I have so many to choose from there’s really no reason to do so, as I’m not a “statement-making” kind of person, at least when it comes to things like clothing, hairstyle, and fragrance. I’ll conclude here by saying that it’s likely the case that those who have convinced themselves that the good folks at multinational corporation X, Y, or Z know what they should smell like, at least in terms of “gender” (has there been a scent released that was marketed to the “trans” community yet?), are not going to sample a scent like Yurman or the Carey, but that won’t stop me from trying to “open some minds” with this blog !

NOTE: For those who don’t know, the general idea behind Insense may be said to date back at least to a number of mid/late 1970s scents: Halston’s 1-12, Devin by Aramis, and Nino Cerruti’s 1979’s “masculine.” All feature some sort of strong “green” element (galbanum and/or fr/pine), along with citrus up front and obvious florals (usually jasmine and carnation), with the usual lavender as well. And in 1992 Salvador by Salvador Dali was released, again with a similar idea. Yes, Insense goes further than those, but it’s certain not a composition one should associate with a perfumer who lost his mind! For me the problem is “wearability,” not taking “gender issues” into account, as Insense is harsh at first but really doesn’t do anything better than the others mentioned (and it’s not especially complex, which doesn’t help).

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Filed under Criticizing the critics., The basics.

Cases of non-mysterious “Mysteries?”

Dyatlov Anger.jpg


I’ve read a lot of strange claims lately while perusing fragrance reviews (political news too, but I’m sure you’re already familiar with those items), for example, these are recent Creed Viking reviews on

The British Creed site makes a point of noting that this is 80% natural ingredients. That’s an interesting decision on their part . I would guess it’s related to the explosion in popularity for Creed and niche in general over the last couple years – trying to make the point that they have not become a “mass producer” and forced to go synthetic because of it.

None of the ingredients in Viking have any real value – although if they continue to use an infusion process, that’s where the costs would really come from .
Anyway. Probably overall not a bad idea on their part. There will likely be more of it going forward.

One thing that did not surprise me about Viking – it was designed with ingredients that have not been part if the IFRA restrictions. Bergamot is the only exception – and the rose is probably synthetic for practical reasons.


smelt it once, smelt very weak , went back 10 minutes later,nothing there. Creed is a joke, especially with their prices. People, we are all being fooled by these perfume houses. please take me back to the 70s and 80s, when colognes were real, not like these light petty lasting and projecting crap we have today. i would not have a Creed even if you bought it for me. Say what you want about me, i dont care. u want to spend hundreds on water, go ahead, i can get water for cheap at the supermarket.

As to the first one, yes, when you read something like “80% vol.” on a bottle or box, that means the alcohol content, and alcohol is “natural.”  That’s it.  Viking is a “highly synthetic” scent, AFAICT.  The wood note alone is laughably synthetic, IMO (though there could have been a mix of naturals and synthetics used to compose it).  An “interesting decision?”  No, if one could make that kind of powerful, “crowd-pleasing” scent using 80% naturals in the fragrance portion, that would be a great accomplishment, but only if it smelled entirely natural, which it clearly does not.  And the other day, I bought a bottle of Yacht Man Victory for less than $3 new total (100 ml and not a tester); the box says: “80% vol. alcohol of natural origin.”  The rest of his statement I can’t say I understand, but it sounds like “fanboy speak” to me, the interesting question being how does one become such a person, assuming he was not paid to do it (directly or indirectly).

In the second “review,” it sounds like a newbie who experienced olfactory fatigue (I had the same problem back in 2008, but then not long thereafter, became hyper-sensitized!).  At the very least, this person should tell us which scents he has found to be very strong and also if he tried to approach his claim systematically.  That is, one could wear the supposedly weak scent on Monday, then the supposedly strong scent on Tuesday, then the weak scent on Wednesday, then the strong scent on Thursday, etc.  If you want to make this claim you need to make sure it’s not you rather than the scent!  Another amusing and strange thing I noticed were how many people took great offense at obviously humorous reviews (on Fragrantica) of Sauvage Parfum, which has yet to be released.  Many droned on and on about how terrible it was that SP has so many “dislikes,” yet “loves” soon surpassed the dislikes!  This led me to write up a couple of humorous reviews of my own, which were voted off the page, so I decided to try “reverse psychology,” posting this non-review:

What’s with all the hate, people? Dior is a great brand, always has been, always will be! The haters spend so much time making fun of a scent they never tried, it’s just ridiculous. Why don’t you people find something better to do with your time them coming to a review page for a fragrance that has yet to be released and just blathering on and on? You know it’s going to be a huge hit and everyone’s going to love it, and it makes you jealous, doesn’t it? Well, grow up for goodness sake; if you don’t like it then just don’t wear it. Why is that so hard to do? Why spend all that time and effort just typing up the hate? I just don’t understand it. Nobody cares about that stuff; they’re going to go to the local stores and buy up all the bottles, and there’s nothing you can do about it!

I thought it was would get voted off too, but last time I looked it had two balloons!  Finally, somebody said what my non-review implied:

Amusing that you all complain about ‘hate votes’ while complicit of love and like votes. So it’s ok to like and love it before release but not dislike? I personally don’t vote on anything I haven’t smelled myself, but if you want to maintain the integrity of the system, you should be upset about any votes before release- good or bad.

We shall see how long it lasts before it gets voted down.  Why can so few people see the obvious, or the likely obvious?  This is not a new problem, but it’s become very obvious with all the people who want to share their views online these days.  And it’s not difficult to find research that demonstrates this, for example:

A new study from the University of Iowa finds that once people reach a conclusion, they aren’t likely to change their minds, even when new information shows their initial belief is likely wrong and clinging to that belief costs real money.

But why are the beliefs there in the first place?  Of course, for many if not most of us, there are things we would like to believe, such as that if we spend a lot more money on a scent than most others do, there is a good reason for the decision (“it’s more natural and it was produced by people who have hundreds of years of tradition behind them,” for example).  There’s some interesting research on this as well:

It has been well established that people have a “bias blind spot,” meaning that they are less likely to detect bias in themselves than others…

They also found that people with a high bias blind spot are those most likely to ignore the advice of peers or experts, and are least likely to learn from de-biasing training that could improve the quality of their decisions.

When I was quite young, I was exposed to various movies and TV shows about “mysteries,” such as “Big Foot,” supposed UFO sightings, “ESP,” ghosts, spontaneous combustion, etc., which was not “age-appropriate,” IMO.  However, it led me to be quite critical of not just extraordinary claims but also mundane ones.  If you are not aware of it, there is at least one “mystery,” that has led to all kinds of extraordinary speculation (at least in the USA), the Dyatlov Pass Incident (Soviet Union, 1959), a photo from which is posted above:

I saw the author of a book on this subject discuss it on a daytime TV show a couple of years ago (the book is titled “Dead Mountain”).  Like those who make all kinds of incredible claims about scents, those who tried to understand why the group left the tent without proper clothing have not looked at the evidence as a whole, and instead assumed the people must have been frightened terribly.  The author of “Dead Mountain” suggests the people were in a state of confusion due to a sound phenomenon (apparently this would be the first time it occurred in recorded human history), but when you look at the evidence, the inside of the tent was as orderly as anyone could imagine (and look at how small it was, considering nine people had to sleep in it):

Dyatlov Tent Diagram.jpg

Moreover, the tracks away from the tent demonstrate that they weren’t running away, but divided into two groups for a while (suggesting that two factions had formed).  The author mentions that some Russians thought it was due to a fight involving the two women (meaning one or more of the men were harassing them, presumably – see the quotes below), but there is evidence that the men were not getting along all that well either (the photo I used for this post, which seems to show one man glaring at another).  Here are some passages from the group’s diary entries that suggest things may have “spiraled out of control:”

Yuri [not the same Yuri who became ill and didn’t die on the trip] moves to the second compartment with terrible cursing and accusation that we betrayed him.   We can’t fall asleep for awhile and arguing about something…

And (written by one of the two women):

The curtains hung in the tent are quite justified.

And (also written by one of the two women):

Yuri Yudin [who became ill] now goes back home. It is a pity, of course, that he leaves us. Especially for me and Zina, but nothing can be done about it.

And there’s this short, “mysterious” statement (written by one of the men), that suggests there could have been internal strife that he tried ameliorate:

I can’t, although I tried.

And here the group leader, Igor Dyatlov, seems to be saying that this trip is not as easy as previous ones he has led (two days before the deadly incident), which could relate to the photo I included above:

Tired and exhausted we started to prepare the platform for the tent. Firewood is not enough. We didn’t dig a hole for a fire. Too tired for that.

This is consistent with the possibility that the World War II veteran decided to show the “youngsters” that Igor Dyatlov was incompetent but that he could show them how to survive, as he had done during the winter days he experienced during the war.  When the veteran was found, it was clear that he and those who went with him tried to dig out a shelter the way Russian soldiers did.  The author of “Dead Mountain” mentions that people can survive for 6-8 hours outdoors under the conditions that existed on that night, so it seems as though the group had split into at least two factions and had decided to go outside to demonstrate or “settle” something (there were injuries on the hands, arms, and head of several of the men that suggested rather savage fighting!).  After two men died sitting at a fire they started, three of the group (including Igor) decided to try and get back to the tent whereas four others, including the veteran, decided to go off in a different direction, and may only have died because of a fall into a ravine (they were clothed better than the others, for some reason).

Most people (including adults) seem to want to believe that there is still some kind of “magic” in the world.  Some experience it by watching cute kitten videos on Youtube, but others appear to seek literal magic!  And the magic is there, though not of supernatural origin – it involves the unique way our minds/brains perceive the world and how we can change that perception.  When I began learning how to paint portraits and landscapes  naturalistically, for instance (circa 2000), I needed to “rewire my brain” so that I could look at an object or scene in “values” rather than what I thought were colors.  In one experience, subjects were asked to paint a tree, and they used brown for the trunk.  However, after you “rewire your brain” for the task, you see the “real color” (often colors) involved, and that is not just “tube color” but you think in terms of what mixtures you will need (usually some white is included).  Someone who insists that color perception is “objective” would likely have great difficulty painting naturalistically.  For those who want many examples of our “flawed” perceptions, the TV show “Brain Games” is probably the best to watch (there are likely free episodes on Youtube).  One BNer, however, prefers to think it’s something “magical:”

…I used to think I had bought fakes, early on in the hobby when I would open a bottle and barely be able to detect anything. But then the scents would change over the next month or two. I’ve never been able to figure out if it’s some kind of maceration process where the fragrance, for lack of a better word, “blooms” or whether or not it’s the nose deciphering some kind of scented code and being able to make sense of it with repeated wearings. But HERE is where I believe it’s the former: I’ll open something and wear it and it will seem sort of flat and uninteresting, and then when I use it a month later it’s very different. Now my nose has still only smelled it that one time before (this time being the second). Is that enough for the nose to “decipher the code” so to speak, or is it more likely that it’s because the fragrance has had a month to macerate after being exposed to a significant influx of air?

Haven’t all adults (who can hear) heard something that wasn’t real (such as thinking that you hear someone call out your name)?  Researchers point out that auditory hallucinations are the most common and nearly everyone has had them.  And for those who drive cars, haven’t you ever seen what appears to be a large puddle ahead, only to realize that there isn’t any water there at all?  We know that many people can experience greater olfactory sensitivity when ill, and that sometimes the smell of a certain food is not as pleasant (or outright revolting) as it is at other times?  My guess is that with many people who make the claim, top notes are mostly what they experience.  Thus, if/when they become more sensitive to the base notes, they think the scent has become considerably stronger.  I certainly experienced this, as a newbie, and was quite surprised.  My suggestion:  take a step back and don’t jump to conclusions.  Work on self-awareness, which is something nearly everyone can benefit from; the problem seems to be that those who are least self-aware think they are the most self-aware (and watching a few episodes of “Brains Games” couldn’t hurt either)!

NOTE:  In the photo (at the top of this post) it appears that the young leader of the group, Igor Dyatlov, is surprised that the World War II veteran (in his late 30s) is angry with him.  Supposedly, Dyatlov was a stern leader.  To me, the look on the veteran’s face says, “you think you are going to boss me around?” or “you think you know better than me?”  The veteran had seen fierce fighting during the war, the odds of him being alive at this time were calculated to be around 3% (meaning that 3% of the men who were born in the year he was survived the war).  When the bodies were found, it appeared that Dyatlov was heading back to the tent whereas the veteran was heading in the opposite direction.  Many of the other photos show the group members, including these two, acting quite jovial, even silly (or doing mundane thing), making this photo quite out of character.  To me the mystery is why this is called a mystery, other than never being able to know exactly what led to the decision to rip open the test and go outside in sub-optimal clothing (the rips are always interpreted to be due to fear rather than anger).

UPDATE:  One reviewer of Queen Latifah’s Queen of Hearts wrote this review, with an update:

I’m stumped. I tried it yesterday and there was absolutely nothing masculine about it. Instead, I smelled a very strong but really nice warm bouquet of white florals. After two hours or so, when I got to the drydown, it was really lovely because it got a little mellower. It still retained that white floral vibe though.

As a fan of both masculine and cinnamon notes, I’m actually a little disappointed. Although the white florals were really pretty, I do hope to get something different next time I spray it on… But if I don’t, it’s okay too!

UPDATE: Okay, I’m wearing it to bed right now, and it’s completely different from the last time I wore it. The white florals are still there, but they are in harmony with the soft, sweet woody base notes. The cinnamon is only detectable when I press my nose against my skin, but it’s lovely.

Did the molecular composition inside her sealed bottle change or is it a change in perception, perhaps due to how our brains get wired?  In a previous post I cited a scientific study that showed how perfumers had less brain activity in relevant areas relative to perfume school students, indicating that the students needed to “work harder” to understand what they were smelling.  During that process, “the mind can play tricks on us.”  Some people, however, can’t imagine this possibility, apparently, suggesting (at least to me) a low level of self-awareness.

UPDATE #2: This Fragrantica review of Vizzari Homme apparently thinks that there will be extensive oxygen exposure if some liquid is decanted, leading to certain molecules becoming more numerous while others become less numerous (or perhaps he thinks that vanillin will be magically turned into linalool, or something along those lines):

…On my skin its just so nice for a many many hours but the vanilla in the base shows up eventually & prevents this from stardom. .
Had the top/middle been more potent & the vanilla less prominent , this would be in my top 25 of all time .
Edit …. I have worn this quite a few times & also decanted around 15ml out of the bottle & i beleive something remarkable has happened to the scent .
I don’t know what but the vanilla now is seemlesly integrated int the base accord & this fragrance is absolutely stunning !!

And here is yet the latest iteration of this myth, suggesting that seems more unbelievable than the claims of some Medieval alchemists, from a review of Armaf’s Club de Nuit Intense for Women:

LEAVE the CAP off!
When I had first gotten this — yes- it smelled good but the longevity was poor. After about 10 months- and tossing the cap in the trash- VIOLA! This has LONGER staying power–like times 5 !!

But perhaps the most perplexing thing I’ve read on this subject is the combination of the claims that vintage, even in sealed spray bottles and store properly,  will “spoil” whereas oxidation will “help” a recent release smell better and/or much stronger!   These molecules are either going to change or they are not, and the only change that is realistically possible nearly all the time is oxidation (and it doesn’t matter if oxidation occurs in two months or two decades – it’s the same chemical reaction to the same or similar molecules).  How can it be good for some scents but bad for others?  In fact one person claims that it is good for most Creeds he has tried, but Creeds are known for “naturalness” and often possess citrus-dominant top notes, so his claim is in opposition to what perfumers tell us!  Why would citrus top notes only oxidize in a “good” way in Creeds?  I guess magic is real, and at least the people at Creed know about it!

UPDATE #3:  These recent reports may be of interest in this context:

Many consumers have found a way to cope with the knowledge that products they like have been made unethically: They simply forget they ever knew it.

Many people are prone to ‘remembering’ events that never happened, according to new research by the University of Warwick.


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Filed under Criticizing the critics.

The similarity of claims about similarity.


Red Twins.jpg

Back in 2011, I created a thread at which began with this post:

In a recent Roaster thread, someone said that that these two smelled similar, but was dismissed by others (including myself, I think). However, last time I wore Roadster, far into the drydown, I thought to myself that it smelled like something else, and eventually it popped into my mind: L’Instant Pour Homme EdT. I took the cap off my L’Instant bottle and thought about the smell. Basically, Roadster is a trimmed down version of L’Instant. Instead of lavender and anise, the herbal mint in Roadster fills this role. The only major thing missing is the cocoa in L’Instant, which makes it considerably more gourmand for me (it seems that the vetiver in Roadster and the wood in L’Instant play similar, “supporting,” background roles, at least once you get beyond the first couple hours of L’Instant).

So, a few hours into L’Instant and it smells quite a bit like a few hours or more into Roadster. Then L’Instant goes into it’s boring musk stage, whereas Roasdster keeps going. What I find interesting here is that it seems like the one note, cocoa, led some of us to not be able to imagine that these two are at all similar, whereas “objectively” they are quite similar, relative to the other recent frags of this quality/price point. Of course, if you are keying in on the cocoa, or other notes, you may miss the forest for the trees, as I did, but that’s what makes this all so interesting! It’s not always easy to determine if frag X smells like frag Y, it seems, because it’s not only that you have to put preconceptions aside, but you also have to decide how much one of them needs to be similar to certain parts of the other in order to call the two similar.!-Roadster-does-smell-like-L-Instant-Pour-Homme

A week or so ago, there appeared this thread about Creed’s Royal Oud:

My first two posts to this thread, respectively, were:

I sampled it the other day. The drydown reminded me of a weak version of HiM by Hanae Mori. As usual, I’d buy it for $25/100 ml or thereabouts, but I’m certainly content with HiM, which I think I prefer.

There’s a shared accord that becomes more obvious in RO as the top notes fade, but if people want to spend more money on a weaker but similar drydown, that’s entirely their decision. Let’s get someone to do a GC/MS study of the two!

Before writing up this post, I sampled both scents again, and I am still smelling the same thing.  I was quite surprised, actually, because I had a decant of RO sitting in front of my for a few months, and I’d just take the cap off and smell it once in a while, mainly because it was unusual (and didn’t remind me of HiM at all).

Now one reason for this post is because I wanted to suggest a Creed “MO” (though not true of all their scents), which is to create strong or interesting (if not entirely pleasant) top notes with a rather conventional/designer type base that is weak (or weaker than a similar designer).  Royal Oud has some powdery galbanum up front, as is not entirely pleasant to me, especially for the first few minutes, but then it becomes more and more like a weak version of HiM.  My suggestion, if you have at least a sample of both, is to place a tiny dab on each forearm (wear a short sleeve shirt when you do this); use less of HiM because it has a stronger base, from what I can tell.  And as someone on that BN thread about RO said:

Love the scent, but its very weak and lasts 4 hours tops on me… has the note list for these two as (HiM first):

…bergamot, mandarin orange, gray pepper, violet leaves and cardamom seeds. The robust heart encompasses cinnamon bark, Mediterranean fig and tonka bean, while the base closes with teak wood, white cedar, fir balsam, musk and amber.

And for RO:

…lemon, pink berry and bergamot. The middle notes consist of cedar, galbanum and angelic root. Base notes are Regal Indian oud, sandalwood and Tonkin musk.

It’s true there are obvious differences for the first hour or two, with HiM having a tea-like violet and RO having the galbanum and angelica.  Interestingly, for me RO has a nasty note clash at first that has made me feel queasy!  I’d guess that if you want the RO drydown, spray HiM in front of you and walk through the mist and you’ll get something really close (not sure if the EdT of HiM is closer than the EdP as they both smell quite similar to each other to me).

And this brings me back to my original “mistake” about Roadster and L’Instant Homme, which is certainly something that can occur again because sometimes one doesn’t pay attention to a middle stage of development, for example.  With RO and HiM, though, there’s basically just an “opening” and a base, so I’m surprised that I appear to be the first who noticed the similarities in the bases (the scents are at least fairly popular among the online aficionados/fanboys and the accord is rather unique, with a “pumpkin pie spice” type quality).  Of course it’s possible that the angelica and galbanum notes hang around a lot longer for some people, but the claim about oud here is laughable, IMO (not that I don’t think it’s brilliant marketing on the part of the good people at Creed).

Now I’m not suggesting a person is “wrong” to spend the extra money on RO if they like those top notes. and perhaps they really don’t detect the similarities I perceive as obvious, but isn’t it worth comparing the two before spending those “big bucks” on RO?  No, for some there is a sense of specialness/exclusivity or whatever, and even if they aren’t entirely conscious of it, it does provide them with powerful positive emotions, which is what I think they are actually paying for.  And if I could buy powerful positive emotions that lasted indefinitely, I too might buy a bottle of it at current prices, but with consumer items (from what I’ve seen and read) the positivity doesn’t last all that long and then it’s on to another purchase (which is why I try to keep the purchase amounts as low as possible!).

UPDATE:  A few days after posting the above, a new review of RO appeared at Fragrantica:

If you dislike wearing oud, you will love this one, because it doesn’t smell like any oud I’ve ever smelled. In fact, it doesn’t smell like oud, period…

I don’t know whether this scent should be called “Royal,” but it definitely shouldn’t be called “Oud.” Maybe Royal Citrus or Royal Powder, or even Royal Musk or Royal Green. But not Royal Oud.

 I think this person is on to something, in that it might have been more appropriately called Green Angelica or something like that, but calling it an oud scent is beyond questionable, IMO.  Now I do like the fact that Creed does some things I consider really “oddball,” such as is the case with RO, but they are usually not pleasant or I prefer another scent that is similar, unfortunately.  And though some don’t seem to understand this, it shouldn’t have anything to do with whether other people enjoy RO or any other scent.  What I have seen (I think), though, is a situation where some people study an “okay” scent and try to find ways in which it is a “masterpiece” because it was released by Creed.  Of course, there’s probably no reasoning with such people so I what else can be said?


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Fabricating an argument about the use of the word fabricated?

Black is Black Sport by Nu Parfums

On another fragrance blog I was criticized for stating, in the comment section (replying to someone’s initial comment):

…I think that was a largely fabricated market, for those who want to feel “special…”

This was in reply to the initial comment in which the author argued that it was a case of demand being met by supply:

Ya’think maybe it’s because people like those sorts of scents?

No, I made my opinion quite clear in the previous post:

My perception is that some companies are using iso e super overload or cashmeran overload to market a scent as “niche.” If others disagree, that’s fine, but you can’t say someone is wrong about a perception that involves “industry secrets,” unless you are an “industry insider.” We simply don’t know if the people who make decisions about what scents to release and how to market them are doing this intentionally or not…

Of course, once a new kind of composition demonstrates it can be successful, we’ll see at least some “clone” type scent marketed to “cash in,” but the whole notion of a “niche” fragrance is clearly a fabrication. These are just smells; there is no such thing as a “high class” or a “low class” smell, outside a cultural context. There do seem to be smells that people tend to think of as pleasant or unpleasant (“natural programming?”), and some niche companies have marketed scents that are unpleasant-smelling to most people (at least at “first sniff”) usually in order to garner publicity, apparently.

But there’s a problem: most people don’t want to smell like rotting cabbage and burning plastic, so how do you cash in on people who don’t want to “smell like everyone else” but also want to smell “good?” It seems that for the most part, a “less is more” approach was the one found to be most worth pursuing, which is possible with aroma chemicals like iso e super and cashmeran. Now I own more than a few niche bottles, and they tend to be “heavy” scents: gourmands, orientals, leathers, and tobacco-oriented ones, but I don’t care about “smelling good” for others; I want to experience smells that I personally enjoy (and last for several hours). So, niche seems to be mainly focused on these two kinds of consumers.

But as I made clear, these are my perceptions. We are not likely to see top executives or owners from niche companies as well as Chanel, Hermes, Dior, Tom Ford, etc. hold a press conference and disclose their marketing strategies to us. Instead, we see a scent by Tom Ford with a two word name, the first being an obscenity and the second being Fabulous. Is that an attempt to “fabricate” a demand? One can disagree with someone’s perception, but when the person is clearly speculating about a reasonable possibility, why should that be criticized?  If you have information to the contrary, then go ahead and disclose it, but otherwise just just state what seems most likely to you!

Now it may be that the person is a total newbie and should take some time to learn about how things work, but that’s not the case here. On the other hand, one could argue that any non-necessity market is “fabricated,” though in some cases there can be debate about what constitutes necessity (and then there’s the issue of the amount of stress one might have to endure without access to something, such as trying to take the local buses rather than owning a car in suburban or rural areas where one would have to walk a mile or so just to get to the bus stop). There seems to be a trend in American society today in which people spend a lot of time arguing about what used to be a tempest in a teapot (or arguing about arguing!).  This may allow people to vent strong negative emotions they are feeling, but it certainly doesn’t seem to be doing much good for society!

With that said, I thought I’d mention Black is Black Sport.  The listed notes for that one are (from

Top Notes Top Notes Wild mint, Peppermint, Spearmint
Heart Notes Heart Notes Mandarin, Lemon
Base Notes Base Notes Ginger, Vetiver, Amber

Though not as strong as some niche scents that prominently feature a dry, woody/vetiver, and at least somewhat “chemical” base, the composition here strikes me as more unique.  The minty quality is obvious, and there’s a touch of citrus and spice, but for me it’s mainly mint and that dry/woody/chemical quality.  If this kind of composition was released by a niche company with a “cool” name and over-the-top description, it might be the talk of Basenotes, Fragrantica, and some of the blogs!  It might need to be made a bit stronger, but it’s along the same lines as so many with a similar base.  Though I sprayed five times, it was actually interesting and enjoyable at times, unlike scents such as SJP’s Stash is (to me), probably because the chemical quality was more like a minor note (and it was weak) that contrasts with the mintiness.  And it costs about $6 per 100 ml at the moment at a major online fragrance retailer!





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A short post about a couple of issues that seem to resurface every so often.

It seems that sometimes a notion has to sort of burn itself out over time, as more and more people realize that what they believed was incorrect or misunderstood. One issue is the use of aroma chemicals to market scents. One fragrance blogger seems to think that if any amount of an aroma chemical is used, then it is “common” and not noteworthy. The point I have made over and over again throughout the years is that sometimes a scent is “overloaded” with this or that common aroma chemical. This doesn’t seem to be “controversial” within the industry; for instance Cool Water for Men included a large amount of dihydromyrcenol. If such a scent becomes popular, after a while the chemical overload goes from smelling “new” and “exciting” to “common” and “generic,” as has occurred with this scent (whether all the “clones” greatly aided in this process or not is an interesting question). My perception is that some companies are using iso e super overload or cashmeran overload to market a scent as “niche.” If others disagree, that’s fine, but you can’t say someone is wrong about a perception that involves “industry secrets,” unless you are an “industry insider.” We simply don’t know if the people who make decisions about what scents to release and how to market them are doing this intentionally or not, but I have little doubt this is the reality in recent years!

Another issue is the one I’ve been speaking about recently, that is, the mental contortions some people go through so that they feel “justified” in spending a huge amount of money on one of these olfactory concoctions. In the thread concerning Creed’s Viking I’ve been referencing in the last few posts, there are these two new statements:

…It projects and lasts quite well thruout the day for me. Everyone has a different experience with Viking so far. Is it overpriced ? Absolutely , but most creeds work on my skin and if I enjoy it , I’ll wear it. Not to mentioned the positive reactions I’ve received already wearing this.


I think this fact makes Viking a very well made, artistic niche and what’s even better is that it’s still highly nose-pleasing to all of these differing opinions. Fantastic development. I bet Creed tested this exhaustively to achieve broad appeal while still trying to remain a niche scent. Remember this was 7 years in development. It’s pretty remarkable.

Now what I find even more amusing is that when I commented on this thread that it seemed as though to some people Viking smelled like the latest formulation of Halston’s Z-14, one person said:

Those people are wrong. It smells nothing like Z-14 in even the remotest way. I own 2 bottles of Z-14.

I think it’s highly questionable to claim that Viking is “artistic niche” and at the same time “highly nose-pleasing to all,” but you certainly can’t claim that “everyone has a different experience with Viking,” and then claim that a person who perceives it as being similar to Z-14 is “wrong.” I know these are not the same people, but they are making the same kinds of arguments about Viking on this thread.  Just in these early days alone, many have said there’s a strong cinnamon quality to Viking, and there is clearly a lavender note in both (apparently not strong in either), which is listed for Viking.  Why can’t some people believe that those notes may be “spiking out” for some people, even if that is not the case for themselves? Such claims suggest that a person is trying “right fight” perceptions of these concoctions, rather than simply stating their own opinions about it. The same is true for scents that are “overloaded” with this or that aroma chemical. I have a friend who thinks that scents seem to have huge amounts of dihydromyrcenol smell the “freshest,” for example, and he has no perception of any chemical element; to him it smells totally natural. To me, these are a strident, simplistic compositions that apparently were made for those who share his perception. If you read the reviews for the recent Stash release, that same kind of perception appears to be operating, but about different aroma chemicals (s). I certainly wish I didn’t smell “chemical overload” in Stash, but we clearly do not all perceive these concoctions in the same ways.

NOTE:  Right before publishing the above, I saw this post in the major Viking thread at Basenotes:

In sampling Viking, I found that I was one of several reporting that the more you wear it and become familiar with the way the notes evolve, the more you’ll tend to really like it. The cinnamon and clove combo, to me, is really appealing. The way they use the slow dry down of the clove is really nice and rather creative. Now…if only I could smell it noticeably after a few hours, all would be grand and I’d buy a bottle of it. But this just doesn’t appear to be the case.

What such people don’t seem to realize is that if one were to somehow put perhaps half (or even more) of the recent “masculine” releases by designer names into a Creed bottle they would say the same thing.  That is, if you keep studying a “decent” scent (and most are at least that, by the standards of the last decade or so), you are going to find those “subtle facets,” “nuanced complexity,” etc.  How many of these people study the scent of any other company the way they do a Creed?

UPDATE:  Several hours after I published the above, this was posted to that BN Creed thread:

…I have to say that it’s complex and it kept changing from the opening to drydown. It really is bold, edgy, confident and masculine . Even though I was reminded of the 90s at first , it doesn’t mean that it’s a designer like scent or anything. It’s high quality.

No, even though it seems to be like a 90s “masculine,” there’s no way that’s more or less what it is, right?  Then that would mean hundreds of dollars were wasted!  Of course, no 90s designer scent changed at all from top notes to base, and there weren’t any “bold, edgy, confident, and masculine” scents back then, or were there plenty of them?  Ah, the mental contortions we engage in to justify our behavior or perceptions!

Another person said that the small samples don’t contain enough liquid but that if he sprays himself several times to the chest the scent is much better.  Again, does he do this with every scent he samples?  Most likely he’s seeking the “hidden Creed magic” and doing everything he can think of to find it, regardless of whether there is anything especially unique about Viking.


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More about Creed’s new Viking release.

There’s one major Viking thread in the Men’s Forum at, and one post to it (responding to someone else’s comment) that may get to the crux of the matter, in terms of Creed’s appeal to some people.  First, the original comment:

it’s interesting how people rush to tag any new release to an existing fragrance. this happens most often/fervently with Creed. reading over the initial Aventus thread from 2010, many commented that it was a “Zara clone”.
I looked with this “initial Aventus thread”‘ but did not find it.  However, the person is confusing two different issues!  It’s one thing to compare a scent to one that has already been released, because so many of the same aroma chemicals are used, and probably quite a few of the essentials as well (vanilla/vanillin, patchouli, etc.), but it’s another to claim that a scent that might be an attempt to “clone” a popular one is in fact the original (that’s just aggressive ignorance, if it occurred).  Here’s the key question for me, “why would someone criticize someone else’s perception, especially when a site devoted to these olfactory concoctions is by its very nature mostly going to focus on individual perceptions?”  On a practical level, some of us also have to consider Creed’s price, but along the same lines, for someone like myself (who has a few hundred bottles of many different kinds of fragrances), why shouldn’t I try to save quite a bit of money by wearing what I already own (even if that is achieved by layering)?  Now let me move on to the comment by the person who created the post:

Viking is to Pasha was Aventus was to Zara.Surely that’s a pretty ‘human’ thing to do though isn’t it? Let’s face it – how many times have we smelled a new fragrance and it’s reminded us of another? Creed is an odd one as some of the line is strongly reminiscent of other fragrances – Green Irish Tweed = Cool Water, Bois du Portugal = Pierre Cardin Pour Homme, Original Santal = Joop Pour Homme etc yet many of their fragrances are original and ground-breaking ie: Aventus, Silver Mountain Water, Virgin Island Water etc. I find the comparisons very helpful in terms of forming an idea of what I’m going to smell. The magic of Creed is that they manage to create the best smelling ‘version’ pretty consistently. Cool Water is a fine scent but Green Irish Tweed is something much more special. I’m betting Viking will remind me of other fragrances but I’m also betting I’ll be working out how to justify buying a bottle too…!

It’s hard to believe that Creed would always create the “best” version of a certain type of scent, considering how we are talking about perceptions only.  They may have a good idea of what a certain demographic will perceive as “high class,” “rich and smooth,” or whatever, but the men I’ve asked to try a Creed have not liked it.  These were people who enjoyed cheap aftershaves and would never spend much on one (I didn’t tell them how much it cost until after they provided their opinions).  To me, Creed has never created the best version of a type of scent (and Pierre Cardin was released more than a decade before Bois du Portugal, so they don’t even get credit for being original there!), which is why the only Creed I possess more than a few ml of is Vintage Tabarome (and I would swap the decant if the right deal came along, but I do like it and likely will keep it).

So, the obvious question here seems to be, “do people allow themselves to be mesmerized by the Creed name?  If you haven’t seen it already, the researchers of a  recent study about wines have concluded that this is the case in that context:

A new study found that a high price tag on a bottle of wine tricks our brains into thinking it tastes better than a lower-priced bottle, even when the wines are identical…


“The reward and motivation system is activated more significantly with higher prices, and apparently increases the taste experience in this way,” said researcher Bernd Weber, acting director of the University of Bonn’s Center for Economics and Neuroscience in Germany…

This is known as the “marketing placebo effect,” explained the researchers, referring to health benefits people often feel when they’re given a “placebo,” or dummy, medication.

The measurements of brain activity in the MRI scanner confirmed this effect.

So, should we call it the “Creed placebo effect?”  I do think there is one more element that may be involved in some of these kinds of situations, which might be best called the “expensive-smelling molecule effect.”  A great example is how large amounts of calone or dihydromyrcenol in a scent probably leads to a lot of people thinking it’s “cheap.”  On the other hand, load up a scent with iso e super or cashmeran while slapping a niche label on it, and you’ve got something that “smells expensive” to a certain demographic.  Of course, over time this can change, as more people smell such scents and as much cheaper “clones” are marketed.  It sounds like with Viking, the perfumer decided to try and combine at least two different genres in order to create a scent that many would deem unique (while others might call it a mish-mash).

But do I “need” a unique scent, or at least one that will be unique until the “clone” companies market their versions of it?  Some apparently feel that they do, but I have a very large rotation, so even my favorite scents only get a few wearings a year.  Thus, while I can understand how someone might want a unique “signature scent,” this is likely a minority of even those who post to sites like Basenotes and Fragrantica, judging by how much praise scents like Sauvage and Bleu de Chanel have received (in spite of quite a bit of initial criticism).  Indeed, how often has someone written that those who want truly unique scents (such as “vintage” Leather Oud by Dior) are only worn by a few “snobs” or weirdos?  Again, it seems as though Creed is exempt, for some people, from the “usual logic.”  This reminds me of claims in sports that certain players are given more leeway by officials than the vast majority of the rest of the players in that league.  And how many of those who said they “kept trying” a Creed they initial didn’t find especially compelling gave “lesser” scents the same opportunity?  I’d guess that around 25-30% of the scents I eventually decided I wanted to own a bottle of I initially didn’t like (or like enough to buy a bottle of at that point), but I was judging on merit, not name.

A recent example is Sensation Midnight for Men by Nu Parfums.  It cost me less than $4 for 100 ml and is by a company that would likely be regarded poorly by those who visit sites like Basenotes.  Moreover, the first time I tried it I did not like it at all, and thought it was too “chemical.”  However, the second time I tried it I thought it was somewhat interesting, sort of an “amped up” Midnight in Paris, though definitely not exactly the same (other than being stronger, of course).  And the third time I wore it my thought was that it was important to let it waft up to the nose rather than smelling it up close or using my hand to waft it up to the nose.  What would most Basenotes’ members think if it was marketed as niche and there was a label saying it had been “expertly formulated” so that it would only smell right if one allowed it to waft up to the nose from a distance of more than a foot?  Some tried to “defend” their decisions to buy Viking by comparing it to other consumer items, such as bicycles, but the obvious problem is that others can see the “specialness” of the bicycle, whereas people don’t carry their Creed bottles around showing them off to others (and would anyone care but a “Creed fanboy” or person who buys niche?).  I’d guess that most people could create their own “unique” scents with very little study (all of it free from online sources) and very little cash, or one could just try some different layering combinations (if you already have a whole bunch of different types of fragrances).

One comment I made on that Basenotes’ thread was:

For me, considering the price and what at lot of BNers already own (I’ve got plenty of “warm/spicy” and a few salty scents, and I don’t want an aquatic note in any scent), why not try a layering combination to figure out something that will be quite close to Viking? If you know your notes, do you really even have to sample Viking? LOL.

The last statement was meant to be a joke (hence the “LOL,” but someone took it seriously!  To clarify that here, I’d say that if a whole bunch of people are saying it’s like a salty Pasha, and you’ve already got a salty scent and vintage Pasha (that you can layer), and the notes don’t look like anything you’d regard as special, do you really want to even bother considering a very expensive scent (assuming you aren’t afflicted with the “Creed placebo effect?”  Even if I really liked it, after a few wearings it would just be another scent in my rotation, right next to Sensation Midnight and a bunch of other “super cheapos.”  We only have limited time and limited budgets (assuming you aren’t super wealthy), but unfortunately it may be true that a majority of people have very limited self-awareness (and so don’t realize that they are susceptible to these kinds of “placebo effects,” nor foresee how certain kinds of scents may become boring, or just one among many, in short order).

Note that the Basenotes post I addressed above can be found here:

And here’s an “added bonus!”  I came upon the following comment on this same thread, and thought I’d do a “running commentary” on it (my comments are in brackets).  The person starts out by saying, “it is pretty good,” and then we get:

I feel like a lot of people look at the price tag of this fragrance and then immediately write it off because of that or smell it and go “This isn’t the best smelling fragrance ever so therefor it’s trash at this price”. But I feel that’s a completely wrong way to review a fragrance. How can anyone else give a value based judgement for another person? What is a reasonable price for me might not be for another or vice versa. What I tried to do was ignore completely the price and just review the fragrance for what it is. Each person has to make the value assessment themselves on what they are willing to spend on a fragrance.

[That’s a reasonable sentiment, but then you have to subject all scents you sample to the same reveiw protocol (and not only sample the “big names”); what I’ve seen with Creeds is that some peope will keep going back to it, even after an initially negative impression, until they find the “Creed magic.” They are definitely not going to do this with a Playboy or Remy Latour level scent, and may not do this with a Gucci, Calvin Klein, etc.]

If you strip everything else away from Viking and just focus on the smell the large large majority of people would find it good. It’s a people pleaser fragrance and is really really different from basically anything I’ve ever smelled. It also does changes that make it hard to pin down and evolves a decent amount over it’s life.

[Hold on now! It’s a great all around/people pleasing scent and yet it’s “really really different” from everything else you’ve ever smelled? Well, either you have very little experience with these concoctions or it sounds like absolute nonsense one would expect from a “fanboy.”]

For example, today I sprayed it on and I got less mint in the opening and a good bit more of the spice but also a bit of freshness that wasn’t there in the opening yesterday. It has a bit of an original santal vibe but also not. There’s woods and lavender and vetiver in it and still mint. That’s one reason I said this fragrance could be someone’s signature scent. If I was blindfolded and someone sprayed this and any other fragrance I’ve ever smelled, I think I would be able to pick this every time. Does that make it better? That’s up to the individual person to decide. But it does make it unique in my book.

[The notes for it are not very unique, nor are any of the comments I’ve read so far. Some say it’s like Pasha, or Pasha with a salty note, or like Shelter Island, etc. Yes, if you study a scent in great detail, you likely will be able to distinguish it from others, but again, that’s probably true of just about any release.]

Another note on performance. When I woke up this morning I could *still* smell it on my skin. I honestly feel like people finding this fragrance lacking in the performance department are going nose blind to it. Is it a powerhouse 12+ hours later? No. I think most people in a warm climate will feel it projects well for 5ish hours and then it stays as a skin scent for 8 or more. But let me say this, as someone who owns multiple bottles of Aventus from ’15 and ’16, some considered the best batches of the moderns – Aventus doesn’t perform any better on my skin and I routinely go nose blind to it. I’ve never personally gotten the beast mode Aventus claims that others have. Not on skin at least.

[If it’s just an “okay” scent selling for $500 a bottle, one can just reapply a weaker, but very similar scent.]

I wish more people would just judge the fragrance itself and leave their own personal value assessment out of it. Objectively speaking, Viking is a great release, especially for people who always scream that they want something different than the usual stuff. Viking takes common notes but matches them in an interesting different way. Is it my favorite fragrance ever? No, but I would rock it out without a second thought and expect to get good responses to it.

[Yes, I too want the scent to be judged on its own merits, but you only want this intense study done on Creeds, or if you would like to see it done on other scents, you don’t seem to want to participate or encourage others to do so. And if another company “takes common notes but matches them” in a different way, it often gets heavily criticized (such as occurred with Bleu de Chanel soon after it was released). Creed gets credit for this but when another company does it, people don’t like the “mish mash”/generic offering. Now let’s say I sample Viking and think it’s quite good – I’m still not paying those prices, and the reason is that I don’t feel deprived (as apparently people like this do) if I can’t have this particular scent. If I want something similar I have little doubt I can figure out a layering combination with fragrances I already own plenty of. So, thanks Creed (and other companies), for giving me new layering ideas, but no, I don’t need a “round up the usual suspects” and do something a little different (at best) scent for those kinds of prices!]

Here is the thread in which the comment was posted:



Filed under Criticizing the critics.